No doubt about it, Kawaii still sells, but seriously, dont you get a tooth ache from looking at Hello Kitty. We want a bit of Hell girl mixed with the Powerpuff girls.
Well, how do you then rebrand something as iconic Kawaii as Hello Kitty. Simple, just call in Tokidoki.I ve been a big fan of Tokidoki, the Italian designer ever since I first saw his designs on an imitation bag in a Jakarta shopping complex. Kawaii mixed with a raunchy tune and a little spice carries a long way in selling cuteness today.
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